We must never forget our merchant's heart.
Shinjiro Torii
Suntory founder, Shinjiro Torii
In 1899, Suntory founder Shinjiro Torii had a vision: he wanted to bring western drinking experiences to his native Japan. He made it his life’s work to make and sell outstanding drinks, and deliver exceptional drinking experiences. 

Torii’s passion for his product saw him graduate from modest beginnings as a small wine-maker to becoming the Taisho – or chief – of a luxury drinks brand with world renown. But his mantra remained characteristically humble:
‘We may have grown from shop to company, but we must always be a tradesman; we must never forget our merchant’s heart’.
More than a century later, this spirit lives on, and is at the very root of Merchant’s Heart – a brand founded in 2015 and named after Torii’s own ethos. But 19th century humility and values are enhanced by the very best that modern research and experience have taught us about the making of the perfect drink. 

The making of Merchant’s Heart

A collective of world-leading drink-makers from the UK’s best bars were invited to help devise the ultimate spirit enhancers: the mixers they dreamed of adding to the best spirits in their collections.

And they continue to craft the collection, suggesting new flavours and variations according to their experience of working with Merchant’s Heart in their bars, and serving it to their customers    

merchant heart
merchant heart
merchant heart
merchant heart
merchant heart

Meanwhile, a dedicated laboratory of scientists examined the effects of carbonation, garnishes and ice cubes on the drinking experience, and honed the Merchant’s Heart spirit drinks accordingly.

The brand’s commitment to Shinjiro Torii’s original vision signal its commitment to history, yet the exceptional drinking experiences reflect a contemporary balance of flavours, the optimum levels of carbonation, and an enduring emphasis on joy – the joy of experience, ritual, flavour and company.


Ultimately helping to create more joyful drinking experiences and putting flavour at the heart of everything we do.